(Copywriter. Experimenter. Designer)
Welcome to my lab! (Don’t worry you don’t need one of those white coats in here) but feel free to click through my experiments. Oh, and don’t forget about the campaigns too.
oliverpollock02@gmail.com
Face it, sandwiches are dry by nature (‘sand’ is literally written in the name). So when that sandy gives you a mouthful of Sahara, do what you should….Moisturize It. Mayo is made from 80% oil to help your sandy go down your gullet with ease.
Audience:
Sandwich lovers.
Insight:
Mayonnaise makes food less dry.
Real quote: “You’re crazy to eat a sandwich without mayo on it.”
AD and CW: Oliver Pollock, Coco Loomis, Charlotte Garett.
Sandwich Moisturizer
Mayo will be repositioned as the Sandwich Moisturizer… bottling it in a new pump container and coming out with a whole line of sandwich care products.
Plopped next to your classic deli, the Sandwich Spa will be a sanctuary for your dry sub. Offering moisturizing services to any lunch-goer who may have just purchased a sandwich without proper lubrication.
Have the full family of sandwich saving products. The package will be sent to select delis, be featured in the sandwich spa, and will be sent to skincare + Sandwich influencers.
Sandwich Massaging Gua-Sha:
A tool specially designed to spread your moisturizer with perfection on the driest of breads/ subs for extra exfoliating effect.
Toasting Solution:
A spread made especially for getting the perfect tan on your warm sandwiches. Especially those melty grilled cheeses.
Super spread:
A Creme with an extra moisturizing serum. (probably more egg yolks, for creaminess.) Put this on the most stubborn of ingredients.
Sandwich Care Routine
In partnership with beauty/sandwich influencers. We’ll make beauty-routine like videos for your sandwich. Each sharing their unique sandwich care routine with our products.