Layermaxxing
When the summer ends, the sweat doesn’t. That’s why we launched Degree Clinical 5x antiperspirant in the winter by showing the world that layers don’t have to be sweaty—they can just be hot.
Debuting at Sundance with Bronwyn Newport, the couture queen herself, we pioneered the look and spread the news on social.
I got to dive into the bravo-verse and write Bronwyn Newport into layermaxxing lore. From packing to the debut she stayed as dry as the skeletons in her closet.
The Look
On launch day I layernaxxed at the office: Tbh could have gone bigger.
WHO WORE IT BETTER???
ECD: Andrew Simon // Art Director: Anna Margarites // Copywriter: Oliver Pollock
)
)
)
)
)
Welcome to my lab! (Don’t worry you don’t need one of those white coats in here) but feel free to click through my experiments. Oh, and don’t forget about the campaigns too. Find my award winning student work here: Student