The
Dehydrating
book:

In Latin America, 4.8 million children are denied an education due to lack of clean drinking water. Dehydration impairs their ability to learn, and for many, prevents them from attending school entirely.

The Dehydrating Book is the water crisis in tangible form. To read it you must add water—without it the story disappears completely, a stark reminder that without water, children can not learn.

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(My Thumb modeling debut)

hello where can you see this

The water crisis made tangible

Fast Company
  • 68% more donations in two weeks
  • 118% increase in new donor revenue
  • 29 schools with improved water access

Using hydrochromic ink the pages react to water like magic. With water, the pages fill with color, without it the page fades to white.

This tactile experience puts the education crisis directly in donors hands. 

Shortlist – Shorty Impact Awards

Read The Thirsty Hummingbird and donate to Water For People

ECD: Izzy Debellis // CDs: Daniela Marino (copy), Cassandra Shuber (art) // Designer: Kyle Cernicky // Art Director: Anna Margarites // Copywriter: Oliver Pollock
About

Oliver Pollock

Experiments

The Dehydrating Book ( ) // The Underarm Ambassador ( // Fans of Confidence // Just Add Plant Milk

Welcome to my lab! (Don’t worry you don’t need one of those white coats in here) but feel free to click through my experiments. Oh, and don’t forget about the campaigns too.