The Kissing
Booth
Vaseline Limited Edition Lip Therapy leaves your lips so soft and kissable that we needed to take a stand for PDA, so everyone can try it for themselves.
That’s why we coupled up with the date night classic, Red Lobster, to create a space where PDA is OK during Valentine’s season.
From flirting in the DMs to mascot make-out sessions we made it impossible to keep claws off each other with kisses softer than Cheddar Bay Biscuits.
Each reservation included a booth for two at the Times Square Red Lobster, a five course prix fixe menu, cocktails inspired by the the Vaseline Lip Therapy collection, and a final course of Limited Edition Valentine’s Day Vaseline Lip Therapy flavored lips.
Truck OOH
In addition to the booth, we sent an LED truck around Times Square with Pro-PDA messaging with images to back it up.
Social
First, the flirting phase…
Next, the love story…
Publications
CD: Rodrigo Bistene // CD: Benji Shaw // Art Director: Anna Margarites // Copywriter: Oliver Pollock
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Welcome to my lab! (Don’t worry you don’t need one of those white coats in here) but feel free to click through my experiments. Oh, and don’t forget about the campaigns too. Find my award winning student work here: Student