Instead of sponsoring the US Open with an athlete partnership like everybody else, Dove decided to sponsor the underarms of a real tennis fan with the first N.U.L. (Name, Underarms and likeness) deal, ever.
Kicking off one of their most successful UGC performing campaigns and the beginning to the Underarm Ambassador.
Flora: The Underarm Ambassador
@doverealtok Game. Set. Fresh. The @Dove Beauty & Personal Care booth is serving confidence at the @US Open all tournament long. #USOpen #DoveSponsoredPits #GameSetDove #Dove #DoveDeodorant ♬ original sound - DoveRealTok
@doverealtok Smelling like victory means never forgetting antiperspirant. #USOpen #DoveSponsoredPits #GameSetDove #Dove #DoveDeodorant @Dove Beauty & Personal Care ♬ original sound - DoveRealTok
@doverealtok All confidence. No sweat. #USOpen #DoveSponsoredPits #GameSetDove #Dove #DoveDeodorant ♬ original sound - DoveRealTok
Publications
The "NUL" Deal
A “phony” NUL deal written out for a social vid. Flora signed a real legal version earlier.
Plus Ups 🙂
Had some fun with paid assets too. Shout-out PONG!!
Checkin out the wild postings in the wild.
Lastly, check out our subway ad behind this epic performer
ECD: Andrew Simon // Art Director: Anna Margarites // Copywriter: Oliver Pollock
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Welcome to my lab! (Don’t worry you don’t need one of those white coats in here) but feel free to click through my experiments. Oh, and don’t forget about the campaigns too. Find my award winning student work here: Student