The Official Sponsor of Underarms
Instead of Dove Advanced Care Anti-Perspirant sponsoring the US Open with an athlete partnership like everybody else, we decided to sponsor the underarms of a real tennis fan with the first N.U.L. (Name, Underarms and likeness) deal, ever.
Now introducing Flora, the first official Underarm Ambassador:
Social takeover:
@doverealtok Game. Set. Fresh. The @Dove Beauty & Personal Care booth is serving confidence at the @US Open all tournament long. #USOpen #DoveSponsoredPits #GameSetDove #Dove #DoveDeodorant ♬ original sound - DoveRealTok
@doverealtok Smelling like victory means never forgetting antiperspirant. #USOpen #DoveSponsoredPits #GameSetDove #Dove #DoveDeodorant @Dove Beauty & Personal Care ♬ original sound - DoveRealTok
@doverealtok All confidence. No sweat. #USOpen #DoveSponsoredPits #GameSetDove #Dove #DoveDeodorant ♬ original sound - DoveRealTok
(Our campaign officially launched Dove’s new TikTok channel, marking a big stepping stone in their social presence.)
Publications
The "NUL" Deal
A “phony” NUL deal written out for a social vid. Flora signed a real legal version earlier.
Plus Ups 🙂
Had some fun with paid assets featured in the 7train and on Youtube. This one was my favorite:
Checkin out the wild postings in the wild.
Lastly, check out our subway ad behind this epic performer
ECD: Andrew Simon // Art Director: Anna Margarites // Copywriter: Oliver Pollock
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Welcome to my lab! (Don’t worry you don’t need one of those white coats in here) but feel free to click through my experiments. Oh, and don’t forget about the campaigns too. Find my award winning student work here: Student